One name.
A century of trust.
It begins with one man — Mostafa Bin Abdullatif. The family name has stood for trust in the Emirates since 1924; since 1971, The New Store has carried that same standard into homes across the UAE. One promise, the whole way down.
The New Store belongs to Mostafa Bin Abdullatif Investments LLC — a century-strong Dubai investment house. What began as one man's office in 1924 is today an enduring family enterprise of close to a hundred shareholders, working with discipline across three sectors and the same long view it started with.
www.mbal.aeInvestments
Long-view ventures chosen for stability and foresight — real estate, brands and future-ready industries.
Real Estate
Landmark developments built to shape communities and hold their value across decades.
Trading
A century in retail — growing from representing the world's brands to distributing, and now creating, its own.
The New Store lives hereThe group,
in your home.
The New Store is the consumer face of MBAL's trading arm — for over fifty years, the official UAE name behind the brands you already trust. We bring in the real thing and stand behind every piece of it. What's changed isn't the trust — it's that we now bring it straight to you, through The Edit and TNS Verified.
A century of choosing well,
now The Edit.
Browse what made the cut — the brands we'd put on our own shelf.