Trusted Brands.
Smarter Living.
The New Store is one of the UAE’s longest-standing retailers of the world’s most trusted home and personal-care brands.
This week on Sale
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Braun
Braun Series 9 Beard Trimmer +7 Tools – ProBlade, 40 Length Settings | BT 9520
“Experience professional precision at home with the Braun Series 9 Beard Trimmer.”
Sale price Dhs. 399.00 Regular priceDhs. 499.00 -
Braun
Oral-B Pro Battery Toothbrush – Precision Clean, Plaque Removal | DB5010
“Introducing the Braun Oral B Electric Toothbrush, the ultimate oral care solution…”
Sale price Dhs. 69.95 Regular priceDhs. 79.95 -
Vicks
Vicks Vapour Inhaler – For Home & Travel | V1300UK
“The Vicks Vapour Inhaler is your perfect companion for both home and…”
Sale price Dhs. 19.95 Regular priceDhs. 29.95 -
Braun
Braun MultiPractic 3 Chopper – 500W, 500ml Bowl, QuadBlade, Mayo Attachment, Black | CH3013
“Braun MultiPractic 3 Chopper, designed to revolutionize your kitchen tasks.”
Sale price Dhs. 169.00 Regular priceDhs. 199.00 -
Braun
Braun Face Mini Hair Remover – Smart Light, Kind on Skin | FS1000
“Introducing the Braun Face Mini Hair Remover, a compact and efficient tool…”
Sale price Dhs. 89.95 Regular priceDhs. 99.95 -
Braun
Braun Beard Trimmer – AutoSense, 39 Settings, Contour Edging | BT5060
“The Braun Beard Trimmer BT5060 is a premium grooming tool designed to…”
Sale price Dhs. 149.00 Regular priceDhs. 249.00 -
Braun
Braun Series 3 Body Groomer – SkinGuard, Easy Trim | BG3530
“The Braun Series 3 Body Groomer BG3530 is engineered for safe, comfortable,…”
Sale price Dhs. 149.00 Regular priceDhs. 199.00 -
Braun
Braun Hair Dryer HD4.3 – 2200W, Super Ionic, Large Diffuser | BRHD435SDE
“The Braun Hairdryer HD4.3 features a powerful 2200-watt HTDC motor for efficient…”
Sale price Dhs. 249.00 Regular priceDhs. 299.00 -
Braun
Braun Air Styler AS1.5 – 300W, 2 Brushes, Compact Design | BRAS150SDE
“Style and shape your hair effortlessly with the Braun Air Styler AS1.5…”
Sale price Dhs. 99.95 Regular priceDhs. 129.00 -
Braun
Braun Series X Hybrid Shaver & Trimmer – 4D Blade, Waterproof | XT3100
“Braun Series XT3 is a beard trimmer and electric razor for men,…”
Sale price Dhs. 99.95 Regular priceDhs. 169.00 -
TNS
Oral-B OxyJet Cleaning System + PRO 2000 – Water Flosser & Toothbrush | OC501.535.2
“Experience the powerful combination of the Oral B Oxyjet Cleaning System and…”
Sale price Dhs. 399.00 Regular priceDhs. 499.00 -
Braun
Braun All-in-One Series 7 Style Kit – 17-in-1, Head-to-Toe Grooming | MGK7490
“Braun All-in-One Style Kit Series 7.”
Sale price Dhs. 349.00 Regular priceDhs. 499.00 -
TNS
Oral-B iO7 Electric Toothbrush – AI, 5 Smart Modes, Magnetic Charger | iOM7.2A1.1B
“Oral B iO7 Elevate's your oral care routine.”
Sale price Dhs. 729.00 Regular priceDhs. 899.00 -
Braun
Braun Series 5 Electric Shaver – AutoSensing, Wet & Dry | XT5300
“Revolutionize your grooming routine with the Braun X Styler Series 5.”
Sale price Dhs. 299.00 Regular priceDhs. 429.00 -
Braun
Braun Air Styler AS2.21 – 800W, IONTEC, Thermal Brush & Nozzle | BRAS221
“Achieve effortless drying and styling with the Braun Air Styler AS2.21 in…”
Sale price Dhs. 129.00 Regular priceDhs. 169.00 -
Braun
Braun M90 Mobile Shaver – Compact, SmartFoil, Fully Washable | BT7350 +M90 Free
“The Braun BT7350 is a versatile beard and hair trimmer designed to…”
Sale price Dhs. 379.00 Regular priceDhs. 499.00 -
Braun
Braun ExactFit 3 Blood Pressure Monitor – Upper Arm, 2 Users | BUA6150
“The BRAUN BP Monitor EXACTFIT 3 UPPER ARM is a reliable device…”
Sale price Dhs. 199.00 Regular priceDhs. 249.00 -
TNS
Oral-B Genius X Electric Toothbrush – AI Brushing, 6 Modes, Bluetooth | D706.514.6X
“Experience the next level of oral care with the Oral B GeniusX…”
Sale price Dhs. 499.00 Regular priceDhs. 849.00 -
Braun
Braun IONTEC Hair Straightener – Moisturising, NanoGlide Ceramic, LCD | ST750
“The Braun Hair Straightener is designed to give you beautifully sleek and…”
Sale price Dhs. 229.00 Regular priceDhs. 349.00 -
TNS
Oral-B iO Series 10 Electric Toothbrush – AI Tracking, 7 Modes, Interactive Display | iOM10.2B4.2AD
“Revolutionize Your Oral Care Routine with revolutionary iO technology of Orab B…”
Sale price Dhs. 1,349.00 Regular priceDhs. 1,799.00 -
Vicks
Vicks Personal Cool Mist Ultrasonic Humidifier – Compact, Quiet, Portable | VUL510E1
“The Personal Cool Mist Ultrasonic Humidifier releases cool, visible mist into the…”
Sale price Dhs. 129.00 Regular priceDhs. 169.00 -
TNS
Oral-B Pro 3 Electric Toothbrush – 3 Modes, Pressure Sensor, Travel Case | D505.513.3X
“Introducing the Oral B PRO 3 - 3000 Power Toothbrush in Black,…”
Sale price Dhs. 229.00 Regular priceDhs. 299.00 -
TNS
Oral-B Water Flosser 4 – Portable, 4 Cleaning Modes | MDH20.016.2
“Introducing the Oral B Water Flosser 4, the ultimate portable irrigator for…”
Sale price Dhs. 319.00 Regular priceDhs. 399.00 -
Valera
Valera Hot Air Styler – 1000W, Tourmaline, Turbo, 3 Settings | 603.01B
“With a powerful 1000-watt motor and advanced tourmaline technology, this hot air…”
Sale price Dhs. 69.95 Regular priceDhs. 199.00 -
Braun
Braun ThermoScan 3 Ear Thermometer – 1 Sec Reading, Fever Indicator | IRT3030
“The perfect tool for fast, gentle, and easy temperature readings.”
Sale price Dhs. 149.00 Regular priceDhs. 169.00
This week in The Edit
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Revlon
Revlon SmoothStay Hair Straightener – Coconut Oil Ceramic, up to 235°C | RVST 2211
“The Revlon Smoothstay Hair Straightener features 25mm triple-coated ceramic plates infused with…”
Regular price Dhs. 169.00 -
Oral B
D 100.413.1 - ORAL B TOOTH BRUSH PINK 80337174
“Oral B Vitality-100 Cross Action Rechargeable Toothbrush 20 minutes or 5 days,…”
Regular price Dhs. 149.00 -
Braun
SHAVER 9569 cc - BRAUN SERIES 9 Pro+ Brass - 80751077
“Braun Series 9 Pro+, 6-in-1 SmartCare Center, Precision ProTrimmer, AutoSense technology, ProComfort…”
Regular price Dhs. 1,599.00 -
Braun
Braun CitrusQuick 7 Citrus Juicer – 160W, XL Fit, Direct Serve | CJ7050
“Enjoy fresh, vitamin-packed juice every day with the Braun CitrusQuick 7 Citrus…”
Regular price Dhs. 269.00 -
Beko
Beko Smart Steam Iron – 3000W, SteamSense, 280g/min, Ceramic Sole | SPA9130B
“The Beko Steam Iron is a powerful 3000W appliance that delivers 63g/min…”
Sale price Dhs. 229.00 Regular priceDhs. 329.00 -
Braun
SHAVER 9577 cc - BRAUN SERIES 9 - 80719168
“Braun Series 9 PRO+ 9577cc Wet & Dry Shaver, Electric Razor for…”
Regular price Dhs. 1,899.00 -
Oral B
EB 10-2S - ORAL B BRUSH HEAD KIDS STAR WARS-80354289
“Oral-B Kids Brush heads Starwars; Extra Soft, Gentle on Gums &Tough on…”
Regular price Dhs. 39.95 -
Beko
Beko Digital Espresso Machine – 1628W, 15 Bar, 300ml Milk Frother, Stainless | CEP5304X
“Experience the perfect cup with the BEKO Digital ESPRESSO Stainless Steel machine.”
Sale price Dhs. 599.00 Regular priceDhs. 699.00 -
Braun
Braun Body Mini Trimmer – Compact, Wet & Dry, Kind on Skin | BS1000
“Introducing the Braun Body Mini Trimmer, a compact and versatile tool for…”
Regular price Dhs. 129.00 -
Braun
AIO 3500 - BRAUN MULTI GROOMING MS GREY BOX - SERIES 3
“Braun Series 3 All-in-One Grooming Kit, 4-in-1 Beard & Hair Trimmer with…”
Regular price Dhs. 129.00 -
Braun
Braun Hair Dryer HD4.3 – 2200W, Super Ionic, Large Diffuser | BRHD435SDE
“The Braun Hairdryer HD4.3 features a powerful 2200-watt HTDC motor for efficient…”
Sale price Dhs. 249.00 Regular priceDhs. 299.00 -
Braun
Braun Face Mini Hair Remover – Smart Light, Kind on Skin | FS1000
“Introducing the Braun Face Mini Hair Remover, a compact and efficient tool…”
Sale price Dhs. 89.95 Regular priceDhs. 99.95 -
Braun
Oral-B Pro Battery Toothbrush – Precision Clean, Plaque Removal | DB5010
“Introducing the Braun Oral B Electric Toothbrush, the ultimate oral care solution…”
Sale price Dhs. 69.95 Regular priceDhs. 79.95 -
Braun
Braun Series 3 Electric Shaver – SensoFoil, 3 Pressure-Sensitive Blades, Wet & Dry, Blue | 310s
“The Braun Shaver Series 3 is designed to provide a comfortable and…”
Sale price Dhs. 179.00 Regular priceDhs. 249.00 -
Revlon
Revlon Straight & Shine Heated Brush – Ionic, LCD, up to 210°C | RVST2168ARB1
“The Revlon One Step Straight and Shine Heated Brush is an exceptional…”
Regular price Dhs. 199.00 -
Valera
Valera Swiss Silent Jet 8600 Hair Dryer – 2400W, AC Motor, Ionic, 6 Settings, Diffuser | 586.12/I
“This hair dryer is equipped with a powerful 2400W AC motor, an…”
Regular price Dhs. 399.00 -
Braun
Braun Ear & Nose Trimmer – Circular Blade, Fully Washable | EN10
“Experience precise and comfortable grooming with the Braun Ear & Nose Trimmer.”
Sold outRegular price Dhs. 79.95 -
Braun
Braun MultiPractic 3 Chopper – 500W, 500ml Bowl, QuadBlade, Mayo Attachment, Black | CH3013
“Braun MultiPractic 3 Chopper, designed to revolutionize your kitchen tasks.”
Sale price Dhs. 169.00 Regular priceDhs. 199.00
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Honoured here in the UAE
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"Braun chose us. That tells you everything."
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Trusted since 1971
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Over fifty years ago, Mostafa Bin Abdullatif opened the doors you see here. The name on the glass has shortened and the city has grown taller around it, but the promise is the one we still keep: carry only what's genuine, source it officially, and stand behind it for life in the UAE. The badge on every product today is that same handshake, made visible.
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