Trusted Brands.
Smarter Living.
The New Store is one of the UAE’s longest-standing retailers of the world’s most trusted home and personal-care brands.
This week in The Edit
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Beko
Beko Bean to Cup Espresso Machine – 1350W, 19 Bar, LCD, 600ml Milk Container | CEG7304X
“Experience the pinnacle of coffee craftsmanship with the BEKO Automatic Bean to…”
Regular price Dhs. 1,999.00 -
Revlon
Revlon Value Pack – One-Step Volumizer Plus & Perfect Heat Dryer Styler | RVDR5282+RVDR5212
“The Revlon Value Pack brings together two of Revlon's most-loved styling tools…”
Regular price Dhs. 399.00 -
Beko
Beko Air Fryer – 1500W, 4.7L, 8 Functions, Digital Control | FRL2244B
“The Beko Air Fryer is a powerful kitchen appliance designed to help…”
Regular price Dhs. 369.00 -
Braun
Braun MultiQuick 9 Hand Blender – 1200W, ActiveBlade, XL Processor | MQ9187 XLi
“Experience unparalleled blending performance with the Braun MultiQuick 9 Hand Blender MQ…”
Regular price Dhs. 799.00 -
Revlon
Revlon Airflow Control Hair Dryer – 2000W, Ceramic Tourmaline, 90° Rotating | RVDR5320ARB
“Revlon Airflow Control Hair Dryer RVDR5320ARB, designed for powerful performance and versatility.”
Regular price Dhs. 169.00 -
TNS
Oral-B iO7 Electric Toothbrush – AI, 5 Smart Modes, Magnetic Charger | iOM7.2A1.1B
“Oral B iO7 Elevate's your oral care routine.”
Regular price Dhs. 999.00 -
Braun
Braun All-in-One Series 7 Grooming Kit – 10-in-1, AutoSense | MGK7420
“Braun All-in-One Style Kit Series 7.”
Regular price Dhs. 369.00 -
Braun
IPL PL 7257 - BRAUN Skin I Expert - 80722860
“Braun IPL Skin i expert Pro 7 - Smart IPL , Real-Time…”
Regular price Dhs. 2,499.00 -
Braun
SHAVER 52-B1000s BLU - BRAUN - 80866944
“Braun Shaver 52-B1000s Series 5 Electric Shaver, SkinFlex Technology, Sensoadpat Technology, Wet…”
Regular price Dhs. 299.00
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Officially sourced
Genuine, never grey-market
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Fast UAE delivery
Express, get it tomorrow
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15-day returns
Easy, no-fuss
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2-year warranty
Honoured here in the UAE
How We Edit
We don't stock everything. We choose what belongs.
Every product in The Edit earned its place. We carry the brands the world trusts, and we're their only official source in the UAE. That means genuine, warrantied, and backed by people you can actually reach.
Official, not opportunistic.
We're the appointed UAE distributor, sourced from the brand, not a grey-market middleman.
Chosen on merit.
If it's here, we'd use it ourselves. If it isn't, there's a reason.
Backed for life in the UAE.
Real warranty, real after-sales; the part an import quietly leaves out.
Inside a product-training session, the range is learned before it reaches the shelf.
"Braun chose us. That tells you everything."
— The New Store · Official since 1971
Trusted since 1971
The sign read New Eastern Store. The standard hasn't changed since.
Over fifty years ago, Mostafa Bin Abdullatif opened the doors you see here. The name on the glass has shortened and the city has grown taller around it, but the promise is the one we still keep: carry only what's genuine, source it officially, and stand behind it for life in the UAE. The badge on every product today is that same handshake, made visible.
50+
Years in the UAE
1
Official source
100%
Genuine & warrantied
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No points games. Just genuine service for the people who shop with us: faster, earlier, better backed.
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Get it tomorrow, on us. Every order, no minimum.
First access to The Edit
See and shop new picks before anyone else.
Extended warranty
Longer cover and priority after-sales support.